Brand
History
Where we started
The National Geographic Society has been inspiring people to care about the planet since 1888. It is one of the largest non-profit scientific and educational institutions in the world. Its interests include geography, archaeology and natural science, and the promotion of environmental and historical conservation. National Geographic Magazine started publication in October 1888 as the official journal of the National Geographic Society, a nonprofit dedicated to funding science and exploration across the planet. Since then, National Geographic has grown to become one of the most iconic brands in the world. The magazine reaches around 60 million readers worldwide each month. Following in the footsteps of the magazine, the brand has expanded to include the National Geographic Channel, NationalGeographic.com and a social footprint that touches more than 30 million people.
Timeline
Our Journey
The timeline of NG over the many years we have been around to showcase individuals like you, the wonders of our world.
New
Identity
Our new look!
With the re-branding from National Geographic to NG, the
new logo symbolizes a new age, reaching for new heights of exploration, education, and change of our world using technology and science.
Our Vision
Experience
Exp 01 - NG Screen Installation
Exp 02 - NG Talks
Exp 03 - NG VR Experience
Exp 04 - NG Leadership Program
Service
Ser 01 - NG Trips
Ser 02 - NG Conservation Consulting
Education
Ed 01 - NG School Program
Ed 02 - NG Camps
Ed 03 - NG Workshop & Seminars
Ed 04 - NG Outreach Program
Environments
En 01 - NG Museums
En 02 - NG Learning Center’s
Events
Ev 01 - NG Conference
Ev 02 - NG Film Screenings
Co-Branding
Co-B 01 - NG and Patagonia
Co-B 02 - NG and Nature Conservancy
Co-B 03 - NG & Backroads
Co-B 04 - NG & Airbnb
Download the full extended list
Re-branding
Process
How we got here
Over the course of several weeks, we meticulously crafted four rounds of logo development sketches to arrive at the definitive direction for our new logo.
